Sellers

Preparing and selling real estate successfully is about understanding the needs of the customer base, and how the product can be presented and marketed such that it appeals to those needs. Such is the case for most products, and real estate is in many ways, a product. There’s a target customer for each home, and there’s a vision to sell. Eric’s experience as a tech and sales product leader has shaped a lot of how he positions and markets real estate. This strategy guides the improvements, design, staging, and marketing needed, and focuses on driving the deepest engagement with the buyer pool.